A good first impression is vital. But so are the second, third, and fourth.
After you’ve convinced people to learn more about you and your company, what are you telling them?
Are you telling them anything, or hoping that they’ll simply find out what they need to know?
Client relationships take time to establish and their growth requires your continued attention. One meeting doesn’t make a relationship, it takes time and persistent effort to earn trust, loyalty, and respect, but focus can be lacking.
When people see your name in their inbox, are they wondering what you want, or are they looking forward to what you are going to give?
Regular interaction with current and potential clients is an essential part of keeping the relationship strong. But, are you only reaching out when you need something? That’s no way to demonstrate your commitment to their success. Instead of being there when they need you, you’re establishing yourself as someone who is only there when you need something from them.
Developing a plan that keeps the lines of communication open and the relationship fresh can be the difference between get that phone call and waiting for the phone to ring.
A structured communication plan lets you set goals and keep track of your progress. It lets you connect with your clients and deliver the message that you want them to hear by giving them the information that they want to have.
Sitting on a pile of emails that you don’t know what to do with?
Tried sending out a regular company newsletter but can’t find the time to make sure it gets done? Not even sure what you should be saying or how you should be going about saying it? Don’t let you message get lost in the shuffle.
People that want to hear what you have to say are a precious commodity.
Don’t let them slip away.