Bradford H. Nicoll -Marketing Communications

I’m willing to bet you’ve got pile of resolutions that you’re trying to keep, and no doubt a fair number of them are business related.

If you’re still working on them, you’re actually doing better than most. But if you’ve hit some snags, I’d like to help you out.

I won’t add another marketing technique to work into your repertoire, there’ll be plenty of time for that next month. However, I will put something on your to-do list: take stock of what you did last year and be honest about what worked. Now, get back to doing those things.

If you had success with a networking event, put it on your calendar right now. If people responded to an article you wrote, start writing a new one.

You probably did something along these lines in December, then those insights got filed away as last year’s business and forgotten about. Revisiting those findings now when you can actually implement them will do a lot more to help you reach your goals than a vague resolution.

An ongoing theme of this newsletter, if you’ve been reading it regularly, is getting back to fundamentals. Your resolutions don’t need to be any different. Increasing sales or growing your business doesn’t necessitate you becoming a fundamentally different person. Most likely, it just means keeping your focus and staying on target.

Once you start picking up wins and getting into good habits, you can move your aim higher. Don’t worry about December, put yourself in a good position for February.

Next month we’ll be taking a look at what proper research can do to improve your marketing and get better results.

I hope you’ve enjoyed this month’s newsletter and wish you the best of luck in 2010.

If you have any questions, don’t hesitate to ask.